Most fintech marketing directors have run paid search, paid social, and maybe a few brand partnerships. Fewer have built a proper Affiliate Advertising channel, and that gap shows up in the numbers. A well-run affiliate channel tends to produce some of the lowest cost-per-acquisition figures on the whole marketing plan, because publishers only get paid […]
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Most fintech marketing teams track affiliate revenue closely. Fewer track affiliate cost with the same discipline. That gap is where trouble tends to build quietly, sometimes for years, before anyone notices that a partnership everyone assumed was profitable has actually been draining margin the whole time. Signs your affiliate partners are costing more than they’re […]
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